Pantene signed actress and model Liv Tyler to join the iconic shampoo brand as a new UK ambassador. Its revamped Pro-V line is set to launch on November 1.

Photo: telegraph.co.uk

Liv Tyler with her signature shiny hair joins the best ‘manes’ range of past ambassadors including Cat Deeley, Shilpa Shetty, Naomi Watts and Eva Mendes.

Tyler already starred in Pantene Spray advert 15 years ago when she was 19. This new contract is a good way to relaunch the brand in the UK. It has taken seven years to perfect and promises to deliver a step change in the way Britains shop for haircare, says The Telegraph.

The new look line, Repair & Protect (for normal to thick hair) has cutting-edge ingredients and claims high performance results. Earlier this year, Pantene rolled out its products in plastic bottles produced out of plant-based ingredients in Western Europe.

«I’m excited about working on the project», reveals Liv, «especially as I did a Pantene ad back in 1996 when I was 19. I’ve tried lots of haircare brands over the years, but Pantene is my favourite as it always leaves my hair looking really healthy.»

In an interview to Grazia Daily, Liv Tyler said that the new Pantene Pro-V Split End Serum is her absolute ‘must-have’ product. She also shared her hair tip: “The best hair advice I was ever given was don’t stop caring for your hair once you’ve washed it.  Always use after care products such as heat defense sprays and split end serums.” She said.