In July Malibu Rum brings the ‘Liquid Sunshine’ coctail to the best US beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom. That’s the way Malibu sets the stage for a White Hot Summer.
The 10-city tour features mega-platinum singer-songwriter Taio Cruz; and Grammy Award winning, multi-platinum superstar Ciara, as well as iconic DJ Skribble. The tour will be moderated by the newly appointed Radio Maliboom Boom Correspondent Nick Vitale, who was picked by voting from a recent consumer engagement campaign on Facebook.
«I’m excited to be part of the Station Invasion Concert Tour,» said Taio Cruz. «I’m looking forward to teaming with Malibu for an experience that creates the perfect summer state of mind.»
«It’s time for everyone to break out their flip flops, their coolest shades and raise a glass to summer,» Ciara added. «With DJ Skribble on the decks, from Miami, to New York City, to Phoenix and back, just wait until you see the dance party we’re about to start.»
Radio Maliboom boom will kick off the exclusive tour in Miami on July 16 with Ciara’s, who’s had five top ten singles on the Billboard Hot 100, concert. At every stop throughout the tour parties will take place. Each party will be perfectly outfitted with beach bum gear, Carnivale Dancers and tiki bars. The Malibu photo station will be set up to capture guests; and a specially designed mobile app will let guests interact with DJ Skribble and enter for a chance to win a ‘meet and greet’ with the artists.
In addition, guests will be invited to create their own summer mixes with the best DJs at the Scratch DJ Academy booth. So, visitors will leave with their own eternal summer soundtrack.
To celebrate the summer season Malibu produced a limited edition Summer’11 bottle.