Mozilla has announced a global video contest calling on users to tell the amazing story of its Firefox browser, the users and how one browser can build a brighter future for the web.

Photo: Mozilla Flicks contest, from www.mozilla.org

Everyone can create a video ad that would reflect the best features of Firefox and show how Firefox helps people find all they need online. Entries will be judged in four categories including Best :30 Spot,  Best Animation, Best Use of New Technology (e.g. Popcorn.js, shot entirely with a mobile device, 3D), Best Public Service Announcement. The video announcement can be viewed here.

A flick (or video ad) should target mainstream internet users between the ages of 25 and 54. These people use the web to read the news, write e-mails, bank online and connect on social networks. Entries can be created in any language but should be available with in English subtitles. There is no entry fee. The deadline is on April 12, 2012.

Firefox fans around the world will vote for their favorite flicks online and there will be advertising executives and film luminaries who will watch, judge it and select the best videos.

Any video that makes it into the contest will get a Firefox prize pack (Mozilla didn’t disclosed what it contains). The grand prize winner in each region (North America, Latin America, EU and Asia, Australia & New Zealand) will have to choose what to get—either $5,000 in video equipment or a film school scholarship. The top two winners in each category get $1,000 in video equipment. Top category winners for each region and the grand prize winner will also get a trip to a Firefox Flicks event in 2012.

In 2009, when Mozilla celebrated its 5th anniversary, it also run a contest inviting users to express their creativity.