To provide more publicity to the launch of a new stylish city model Range Rover Evoque, the brand has started an online campaign entitled ‘Pulse of the City’ targeting young and energetic, stylish and dynamic citizens of the world’s biggest cities as they represent the core audience of Range Rover Evoque.

The campaign has been launched online at www.helloevoque.com to serve for the main point of the campaign: help the core audience feel the rhythm of the city they live in, see it, taste and smell it, hear its sounds. Needless to say, the best way to do it is at the wheel of a brand-new Range Rover Evoque. The main cities featured in the campaign are New York, Shanghai, London, Paris, Berlin, Milan, Sydney, Sao Paulo, Moscow and Madrid. Architecture of the mentioned cities is used as a backdrop for the Range Rover Evoque, the car that perfectly fits any big city and becomes an essential ingredient of it.

In the coming year, about 40 most talented and stylish representatives of the big cities from all over the world are about to share their insights of the city they live in. According to the campaign, these people have attained success in what they do: the number of participants include those working in the areas like arts, design, fashion, journalism, food, high fashion, entertainment and business. Their names are associated with the city, they actually ‘shape the city’ and form its pulse, that the campaign aims to capture.

Phil Popham, managing director of Land Rover said: «The Range Rover Evoque is a smaller vehicle, light and efficient brand, and is therefore ideal for city driving. Land Rover brought together more than 40 opinion leaders who live in big cities around the world to unitedly celebrate the launch of Range Rover Evoque .»

Brooklyn Brothers London is the agency behind the campaign.