Oakley continues its “Disruptive by Design” campaign with the launch of a new dedicated hub and video voiced by Kevin Spacey. The scroll-down site provides a sneak peek into the brand’s philosophy, the business’s milestones, collaborations, signature products, and more.

“History is full of visionaries who have imagined the impossible, turned it into a reality and disrupted the world around them in the process. By embracing radical new visions, ideas and concepts, these disruptors have been the originators of a new way of thinking, doing and being. They are the revolutionaries of disruptive technology and design,” says the video’s voice over and the site itself.

The site in darker palette gets visitors through various important elements that make up disruptive design in general and influence the innovative philosophy of the brand itself. Oakley illustrates its path to perfection with videos and images that reveal the attitude of the brand and inspire others to embark on this odyssey and get a deeper insight into the philosophy of “A process. A promise. An inherent need to improve the world around us in an unexpected, innovative way.”