Parker Williams has worked with Scott’s Miracle Gro gardening brand, successfully relaunched by the agency last year, to design packaging for their ‘Straights’ range — traditional plant food formulations ranging from fertilisers to specific use gardening products.

Each pack design makes a hero of the key fruit, veg or flower types that the product helps, making the range easy to shop.

Parker Williams MD, Kate Bradford explains “Miracle-Gro products achieve fantastic end results in the garden and this new range does just that for the more experienced gardener who wants to use traditional, specialist solutions.”

Photo: new Miracle Gro Straights range, packaging by Parker Williams

The new Miracle-Gro Straights will be in store early in 2013.