This summer, The Natural Confectionery Company (TNCC) is launching a new and totally unique self eat sugar product, Guzzle Puzzle. Pearlfisher has created the brand identity, graphic design and visual tone of voice for this innovative and exciting new brand.Guzzle Puzzle offers consumers a new and fun experience. By combining two different shaped fruit and spice flavoured jelly sweets together, like a puzzle, a different flavour is experienced. There are five delicious individual flavoured sweets that, when two are combined, create one of three totally different and intriguing flavours. For example cinnamon plus lime equals cola, orange plus banana equals bubblegum and raspberry plus lime equals pink lemonade. As well as being fun and engaging, the new product comprises great tasting sweets that are made with natural colours and flavourings.

The design on pack clearly shows how the sweets work together to entice and intrigue those wishing to enjoy the flavour combination sensation—and supported by the strapline “what’s your fruity formula?”—the fun design draws in and inspires consumers through its novel and playful approach.

Pearlfisher Creative Director, Natalie Chung, comments, «The identity is bold and bright to draw immediate interest to the brand and create a feeling of convivial enjoyment with the design highlighting the ‘puzzle’ element and clearly indicating how the different flavour combinations can be enjoyed.»

Louisa Bertano, Marketing Manager for Candy says, “The design for Guzzle Puzzle appeals to a broad audience and highlights the exciting and unique nature of the product and the exciting flavor combinations.”

Guzzle Puzzle will be on sale in Asda stores in the UK from July and following that will be available in all major retailers Nationwide from August 1, 2011.