Harry Pearce, a designer from the U.S. creative studio Pentagram has donated his own blood to recreate an effect of the exploding bomb in the poster «It’s All Our Blood».

The artwork, a part of the larger ‘Questioning the Bomb’ exhibition, now showcased at the Art Gallery of University of Maryland, pays homage to thousands of victims who perished after two atomic bombs were dropped by the U.S. army on the Japanese provinces of Hiroshima and Nagasaki on August 6, 1945.

The poster features a macro-photo of a drop of blood diffusing in the water and creating a red cloud just like an atomic explosion.

The author comments on the idea of this design: “I used my own blood to illustrate that in the end all our blood was symbolically spilt that day. We all still live under the cloud of what was done, and what could still be done, to us all. It’s a humble expression of empathy”.

Pearce has filmed the whole process of creation from the medical office to photo shoot and the final printing. View it below.