The Pentawards 2010 winners from 5 continents and more than 20 countries arrived in the VIP business lounge of the Belgo-European pavilion of the 2010 Shanghai Expo, China, to receive their prize last Thursday. Yuan Zonglei, Design Manager at Jahwa Shanghai and Gérard Caron, president of the Pentaward panel of judges declared the ceremony officially open at 6:30 pm on September 30.
This year, the Best of the Show, Diamond Pentaward went to Hoyu3210, a range of packaging for hair products created by the Japanese agency ADK, which, in addition to its prestigious trophy, received an EskoArtwork software worth €5,000.
Diamond Pentaward 2010
BEST OF THE SHOW
Brand: HOYU3210
Entrant: ADK
Country: JAPAN
More than 60 prizes, bronze, silver, gold, platinum and diamond Pentawards, were given out, including the special prizes sponsored by AveryDennison (best entry in the wines and spirits categories) which was given to the Fritz Müller wine, created by Timo Thurner of Schmidt/Thurner/von Keisenberg (Germany), and by Sleever International (best entry in the Limited Editions-Collectors categories), the prize for which went to a work by the great designer Karim Rashid for a Hugo Boss perfume bottle.
Platinum Pentaward 2010
BEST OF THE BEVERAGES CATEGORY
Brand: Lascala
Entrant: Eduardo del Fraile
Country: SPAIN
Luxepack also gave a special prize for the best entry in the Luxury category, the Oriens bottle of Van Cleef & Arpels, created by BrandImage Paris.
Platinum Pentaward 2010
BEST OF THE LUXURY CATEGORY
Brand: Van Cleef & Arpels—Oriens
Entrant: Brandimage—Desgrippes & Laga
Country: FRANCE
Two special Pentawards were also given out, one to DesignBridge, Pentaward agency of the year for having received no fewer than 12 Pentawards over 3 years and the other to the Japan Packaging Design Association (JPDA) in recognition of its 50 years of existence devoted to promoting packaging design in Japan.
Platinum Pentaward 2010
BEST OF THE BODY CATEGORY
Brand: U by Kotex
Entrant: CBX (New York)
Country: USA
Platinum Pentaward 2010
BEST OF THE FOOD CATEGORY
Brand: The Deli Garage—Chocolate Glue
Entrant: Kolle Rebbe GmbH
Country: GERMANY
Platinum Pentaward 2010
BEST OF THE OTHER MARKETS CATEGORY
Brand: out_of_ark®
Entrant: identis GmbH
Country: GERMANY
The ceremony was brought to a close by giving out the brand new book released by the famous publishers TASCHEN, known for the quality of its works devoted to the arts, an edition that features all the Pentaward winners for 2009 and 2010 as well as the main winners for 2008. More than 400 pages long and printed in 12,000 copies, this book will be a formidable promotion tool for all the winners of Pentawards and serve as a reference in packaging design industry throughout the world.
The full list of winners is posted on www.pentawards.org.