Pfizer’s birth control brand Alesse is encouraging Canadian young women to think first about launching their own business and only then become mothers. It kicked off a national contest dubbed Start Something with Alesse to provide entrants aged 16 or older with an opportunity to win two grants as support for making first steps toward their career success.

From November 10 through January 4, young Canadians are invited to submit an essay explaining their personal goals and unveiling the strategy of reaching them. This can be everything from doing good to those around to founding a small business—entrants are expected to specify the timeline of their project and tell why they should be selected. The competition targets Generation Y, people born between 1980 and 1999, who prefer to make mature decisions and plan their lives to a possible extend.

Christine Ho, co-founder of Well of Change, and Marième Ndiaye, a former MusiquePlus VJ and member of the singing group CEA, will serve as Role Models, contest judges, and mentors to the winners. The proposals will be shortlisted to six by the panel of jury, and then put to public voting, which will be running from February 14 to March 4. Each of the two winners will receive $5,000 to make their dream come true.

“We want to see today’s generation change the world,” says John McKendry, Commercial Director, Pfizer Original Brands, Established Products Business Unit. “By providing resources and support to two creative and passionate individuals, we are hoping to help support them through a truly unique and self-fulfilling experience. Alesse is proud to be able to provide resources to young Canadians to help them pursue their goals and ‘start something’ of their own.”