The Procter & Gamble Company yesterday announced the launch of GIVE Education, a new encouraging campaign developed together with Communities In Schools (CIS) to increase awareness of the student dropout crisis in the U.S.

Being one of the top 10 in world’s most admired companies list, P&G is aimed to raise funds to help keep millions of students in school. GIVE Education will enable P&G to positively impact lives of young people by bringing together the power of P&G’s education commitment and reach, CIS’ innovative programs. The Grammy Award-winning recording artist and philanthropist John Legend, who is passionate about education will also help.

According to statistics, every 9 seconds of each school day, a young person drops out of high school in the U.S. and nearly one-third of high school students fail to graduate on time. GIVE Education will continue channeling much-needed resources to students who are at greatest risk of dropping out.

Consumers can also help ‘School the Nation’ through the redemption of GIVE Education brandSAVER coupons. On Sunday, July 31, the GIVE Education brandSAVER, featuring a note from John Legend, will be distributed in newspapers across the country, with discounts for P&G products, including Puffs, Bounty, Crest, Pantene, Duracell, Olay and Tide. For each GIVE Education brandSAVER coupon redeemed, P&G will donate two cents to CIS. The donation will help deliver human, financial and community resources to students and their families.

Being the program spokesman, John Legend will feature in the campaign’s national television spot, as well as in the dedicated GIVE Education brandSAVER coupon booklet and Facebook page, where users can help spread the word about the campaign.

«Joining forces with CIS and John Legend allows us to support the incredibly important work they do in empowering students to learn and thrive,» said Jim Leish, P&G North America, director of U.S. Operations. «By focusing our social investments on improving life for children and youth, P&G and our brands are able to focus our attention on an area that is critically important, now and for generations to come.»