BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.

Photo: A new brand identity and packaging design for Pipers Crisps Co. from Pipers Crisp Co.

BrandOpus, who were appointed to work with the brand in October 2011 following a two-way pitch, recognised that to differentiate the multiple award-winning company from the competition, Pipers needed to have a role on the pack above and beyond the product itself.

BrandOpus differentiated the brand, drawing out the unique, quirky elements that that make Pipers recognisable and distinctive. Specifically the agency developed the brand name to Pipers Crisp Co. to make it more ownable, placing the logo at the focal point of the pack to drive the presentation. The Piper was established as the quirky masthead, and now anchors the brand into the natural and rural provenance of the crisps.

BrandOpus developed a colour palette for the brand, which allows clear navigation across the portfolio, making it easier for the loyal consumer to select their favourite flavour, and allowing standout that encourages new consumers to buy the brand. The flavour descriptors across the range of seven variants were updated to focus on origins, illustrating just how much care and attention has gone into sourcing the tastiest flavours possible.

The revamped Pipers packs are available now from over 1400 of the best outlets throughout the UK, and the refreshed brand identity will be rolling out shortly across the website and other brand touch-points.