Puma is promoting its light shoes with a nice campaign for Spanish-speaking consumers. The project is about Puma Lift, which weighs just 173 grams, being the lightest sneaker in the world. The spots created for it shows that with these shoes you can get up above the ground.

At the website www.quepesamas.com (“which weighs more”) visitors can find out what weights more than a pair of the new sneakers. Indeed, as it turns out, not many things are lighter than the new addition to Nike portfolio. The guests of the site also can win a MacBook Air by uploading a video explanation of what lightness means to them. The creator of the best one will be awarded by the great prize.