Brand consultancy Reach has repositioned the Sunblest brand for client Allied Bakeries. This involves 3 products: pancakes, bread and veda.

Sunblest is a well established brand in Northern Ireland, however, in Great Britain it has lost its loyal consumers and is perceived as a cheap and dying brand.

The challenge was to visually position the brand so that it re-engages lapsed consumers and attracts new consumers in Great Britain whilst retaining loyal consumers in Northern Ireland.

Photo: Sunblest’s products in a new packaging