Revlon announced that it has signed two of Hollywood’s most prominent actresses, Golden Globe nominated actress Emma Stone and Olivia Wilde, as Global Brand Ambassadors for the Revlon brand.
Stone and Wilde will become the faces of new and existing Revlon products and will star in global, multimedia campaigns on television, print, in-store, and digital and social platforms. The actresses will debut in a new color cosmetics and nail enamel products campaign in early 2012.
Both actresses have six major feature films slated for worldwide launch in 2011. Emma Stone is starring in such recently released hits as ‘Crazy Stupid Love’ and ‘The Help’, Olivia Wilde is featuring ‘Cowboys and Aliens’ and ‘The Change-Up’ .
“We are absolutely thrilled to welcome Emma and Olivia into the Revlon family,” said Alan T. Ennis, Revlon President and Chief Executive Officer. “These remarkably talented actresses personify the Revlon woman – glamorous, confident and bold. Together, they will help us build meaningful connections with new consumers and strengthen our relationship with existing fans of our brand. Each has a unique style, personality and look that appeals to a broad range of women.”
Starring in Revlon’s global advertising campaigns will not be the only thing Stone and Wilde will do for Revlon. Both actresses have already pledged their commitment to Revlon’s philanthropic efforts. It means, the actresses will use their celeb influence to raise awareness for a variety of causes that support women. Revlon has been raising funds for women’s cancer research over the last 10 years and it resulted in more than $65 million sum.
Stone and Wilde, the hottest Hollywood names for now, have already appeared on more than 15 magazine covers so far this year. They have already worked with Gucci Westman, the make-up artist and Revlon’s Global Artistic Director. Westman is creating the beauty looks for Stone’s and Wilde’s first Revlon campaigns. In the months and weeks leading up to the debut of the campaigns, Revlon Facebook and Twitter followers will get exclusive sneak peeks of the Westman-created looks.
Revlon’s Global Ambassadors have already been such actresses as Jessica Biel, Halle Berry and Jennifer Connelly to name a few.