A long-standing client of the Argentinian design agency Pierini Partners, Unilever, teamed up with them again in 2011 to create a ‘masculine’ packaging for a new Rexona (Sure) range of antiperspirants — Rexona Men 48H.

Pierini Partners conducted an in-depth analysis of the graphic elements and came up with a silver-green «masculine» palette for the packs of the three varieties: aerosol, stick and roll-on antiperspirants.