Schick Intuition Brand Launches The Simplicity Project

Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.

Photo: A snaphot from the www.facebook.com/schickintuition page

«Schick Intuition is all about making women’s lives easier,» explains Krista Kiisk, Brand Manager Schick Intuition. «Our Simplicity Survey revealed 71% of women have at least one girlfriend who needs to simplify her life. With the launch of the Simplicity Project, we created a complete program to help women on their daily journey to finding balance so they can enjoy what matters most

To guide fans on their path to simplicity, the Schick Intuition brand will partner with Organizational Expert Jill Pollack. Jill’s expertise ranges from organizing her celebrity clients in their home and office, to being featured as an expert in numerous broadcast segments across the US and in Canada.

Starting April 25, consumers can visit the Schick Intuition brand Facebook page to take the Simplicity Quiz and discover their simplicity profile. Fans will learn if they are one of four ‘simplicity’ personalities: Queen of Clutter, Last Minute Lady, Yes Ma’am or Miss Simplicity, and then receive customized tips from Jill for their specific personality type. In addition, consumers will receive tips all summer long from Jill to help fans on their journey to simplicity. As a special bonus, for a limited time consumers will be able to download coupons for up to four dollars off Schic Intuition razors and refills after taking the quiz.

The Simplicity Project will continue throughout the summer and include Blogger Diaries, weekly giveaways of Jill’s favorite products to help you simplify, and the Simplicity Sweepstakes, where one lucky winner will receive a simplicity makeover from Jill! Fans can join the Simplicity Project by following Schick Intuition on Facebook at www.Facebook.com/SchickIntuition and @SchickIntuition on Twitter.