On February 21st, Walmart is launching a new line of cosmetic products for 8-12-year-olds, which gave rise to a passionate debate on the Internet. Geo Girl trade mark is owned by California-based beauty products manufacturer Pacific World Corporation and will soon replace the products from Mary-Kate and Ashley, which have been experiencing loss of popularity among Walmart shoppers recently.

According to the manufacturer, all the products of the range are produced using only natural components such as white willow bark, chamomile, lavender, calendula as well as antioxiodants.