Search Results for: diet coke

Diet Pepsi: Nothing Refreshes Like a Diet Pepsi

With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie drinks—yesterday, we announced the new round of Diet Coke’s campaign, and now another diet product comes up: Diet Pepsi is releasing a new spot featuring actress Sofia Vergara, who starred with English soccer legend David Beckham in the previous commercial of the brand last spring. The new advert will debut on the 69th annual Golden Globes awards show on January 15, 2012, and now fans of Diet Pepsi and Modern Family star can watch a teaser of the commercial. Watch the teaser of the new commercial on the brand’s Facebook page.

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Coke Brings Happiness to Family Occasions with New TV and Radio Campain in the UK

In a new campaign launched under ‘Open Happiness’ umbrella, Coca-Cola Great Britain aims to show what a great addition all Coke Family (C0ca-Cola, Diet Coke and Coca-Cola Zero) may be to family occasions. The new campaign starts as the beverage brand has renewed its partnership with ITV1, the nation’s biggest commercial station and destination for Saturday night family entertainment, that’s why the ads will be taglined ‘Saturday Night Tastes Better with Coca-Cola and ITV1’.

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Coca-Cola Encourages Sport Fans to Give ‘Coke Cheers’ to Super Bowl XLV Teams for a Good Cause

As fans gather to celebrate the biggest football game of the season, Coca-Cola is asking everyone to raise a Coke and give a virtual ‘Coke Cheers’ for the team they’re supporting in the big game. For each ‘Coke Cheers’ submitted, Coca-Cola will donate $1 (up to $250,000) to Boys & Girls Clubs of America’s (BGCA) Triple Play program. Fans who participate in the activity also will be treated to another uplifting outcome—a sneak peek at one of the ads that will air during the FOX Super Bowl XLV broadcast on February 6.

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Going beyond packaging with the personal touch

Narcissism is a trait currently associated with millennials—consider the selfie as a seminal expression of this. For me, self-obsession is an ever-present, and probably healthy state for humans regardless of age and its manifestation goes beyond the age of the selfie, right back to personalisation. It’s a topic about which I’m becoming slightly obsessed myself —I seem to be seeing it everywhere. 

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Jonathan Ford, Chief Creative Officer and Founder, Pearlfisher: “Packaging design should be viewed in the same context and with the same relevance and influence on society as fashion design, architecture and product design”

In April 2014, ahead of the Popsop training event in Moscow, we collected some rather controversial perspectives on the design business, popular in the Russian marketing circles. We kindly asked Jonathan Ford, one of the honoured speakers at our inaugural event, to comment on each of these stereotypes. Here we publish his interesting thoughts.

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