LG Electronics yesterday launched a digital interactive campaign called My Eco Home. Facebook users can use it to create and share their virtual dream homes using eco-friendly materials and LG products.
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To spread the word about its partnership with Warner Bros. Pictures to promote The Dark Knight Rises, Nokia has launched Film Week at Nokia Connects hub, celebrating world’s classics and latest movies. Nokia has kicked off a competition, #NokiaFilmChallenge, which encourages Nokia fans to turn into their favourite movie characters.
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Classic brands can have an unfair advantage over emerging brands. They are instantly recognizable to many consumers, associated with pleasant memories and specific attributes. They appeal on an emotional level that new brands simply haven’t had the time to establish yet.