Peugeot and its marketing agency Wand launched an outstanding promotion campaign in the UK, with genuinely unique prize, supporting showcase of the new Peugeot 3008 Crossover. Its tagline ‘so much technology you’d expect it to fly’ puzzles from the very beginning. But these are not just words—the winner will get a chance to venture into space. Such ‘hi-tech prize’ is a special training and flight preparation plus 100 km trip above the Earth’s surface. In addition to that, photos and videos of the experience will be provided, too. Or an alternative—cash prize of £30,000. For all that the entrants have to do is just take part in a ‘spot the 3008’ competition.
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Children from Chicago area spending holidays at home will have their fun with Kraft Foods. The company with grand corporate responsibility campaign arranges four one-day family festivals Kraft Great Kids Hoopla with free admission during all summer months and September. The program includes not only entertaining activities—children will also learn about the benefits of good nutrition, healthy eating and active lifestyles.
Apple, known as a leader of the industry, with its award-winning computers, operating systems and professional applications, is going to present its new products at the upcoming World Wide Developers event to be held on June 6. It will include the next Mac operating system, OS X Lion, the next iOS operating system, iOS 5, and iCloud.
Levi’s has released a new art-inspired product as part of its ongoing collaboration with the MOCA museum started in Los Angeles in April—the jeanswear brand opened its new Levi’s Workshop at the ‘Art In the Streets’ exhibition of the museum and on May 24 it has released a hilarious short movie ‘Outside In: The Story of Art In the Streets,’ which showcases the process of arranging the event and interviews with graffiti influencers, “documents the artist’s creative process, their pitfalls with the law, the poetic impermanence of their craft and the artists’ evolution from the back seat of a cop car to the walls of a well-respected institution” as the synopsis states.
Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon—a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, launched on www.axedirtcathlon.com.
YouTube is providing filmmakers and cinema fans from all around the globe with an awesome opportunity to watch shorts, screened at the 2011 Tribeca Film Festival, online. Those, who will not be able to attend this year’s event, which is taking place in NYC April 20-May1 and marks its 10th anniversary, can visit a the Screening Room channel on YouTube and so in some way feel the spirit of the festival, which was co-founded by Robert De Niro back in 2002.