Global brands are tending to support rather popular projects than indie ones, but there can be exceptions. Reebok has offered its financial support to the “Crooked Arrows” sports movie, produced by J. Todd Harris («Jeepers Creepers«), Mitchell Peck («Priest«) and Adam Leff («Valentino: The Last Emperor«). The film, which goes into production this spring, will be focused on the world of lacrosse, a team sport of Native American origin.
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McDonald’s has launched a Russian website for promotion of Avatar’s release. At Avatar.mcdonalds.com visitors can upload their pictures to see how they would look if they lived on Pandora, and take part in a number of entertainment activities. The campaign was developed by the Oddcast creative agency.
The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.
