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Wishful thinking: imaginary insta-life

All of us dream of something: to have a private airplane and villa, healthy and beautiful children, or […]

Posted on 12/04/201601/06/2018 Trends

Lizzie Velasquez: “Brave heart” in the struggle for survival

From the school years we have known those principles of survival in society. If you are different then […]

Posted on 06/19/201601/06/2018 News

Personality as a brand: Dinoboy and Dinogirl

Who or what comes to your mind when we pronounce word combination: “Brand of personality”? Likely, it associated […]

Posted on 04/27/201601/06/2018 Trends

Bacardi launches a new super premium gin Star of Bombay in travel retail

A new super premium addition to the Bombay Sapphire range, Star of Bombay, takes its name from the 60-carat sapphire once discovered in Sri Lanka and given to the silent movie star Mary Pickford by her husband, Douglas Fairbanks, Sr. This gem also appears beneath the portray of Queen Victoria on the label of the original Bombay Sapphire.

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Posted on 06/11/201506/30/2015 Design

Tesla Energy revolutionizes the U.S. electric power sector with suite of solar batteries for home and business

Last Thursday, April 30, Tesla and Space X CEO Elon Musk presented a new range of solar batteries […]

Posted on 05/08/201505/08/2015 Sustainability Technology

Brand Finance announces the most valuable, powerful and fastest growing brands of 2015

The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.

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Posted on 02/17/2015 Marketing

14% of European consumers wouldn’t give up their mobile Internet access at any price, BCG survey finds

While experts share their forecasts on the flourishing future of mobile programmatic, the international research and consulting firm BCG has measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.

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Posted on 12/15/201412/15/2014 Consumer Insight Marketing

Celebrities who mean business and the threat to ‘big’ brands

Let’s spend a few moments in the 1980’s… In 1982, when Paul Newman first started selling salad dressing, […]

Posted on 11/18/2014 Opinion

Shell builds energy-effective football pitch lighted by movements of players in Brazil

As part of its sustainability program #makethefuture, Shell has build an innovative self-lighted football playground in one of the poorest areas of Rio de Janeiro, Morro da Mineira.

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Posted on 09/12/201409/14/2014 Sustainability Technology