SKYY Unveils a New Coconut Vodka

SKYY Vodka will unveil the new flavored vodka SKYY Infusions Coconut tomorrow, on April 21 at a star-studded party at poolside haven in the Coachella Valley desert.


Photo: SKYY Infusions Coconut Facebook page

SKYY Infusions Coconut is made with real coconuts complemented by aromas of citrus and Tahitian vanilla bean.  The prouct has already been ranked the best tasting coconut vodka by the Beverage Testing Institute (BTI).

«The Coachella Valley provides the perfect backdrop for launching SKYY Infusions Coconut, as we invite guests to experience a virtual escape to a tropical destination in the middle of the desert. The SKYY Infusions Coconut Escape pool party will be the embodiment of this natural, refreshing spirit—an intersection of stylish modernity and exotic tropics,» said Jason Daniel, Brand Director, SKYY Vodka.

Visitors of the SKYY Infusions Coconut Escape will hang out sipping SKYY Infusions Coconut cocktails to a line-up of the popular DJs, curated by SPIN Magazine, such as 2MandyDJs, Ingrid Soundsystem and Andrew Wyatt from Miike Snow. The SKYY Infusions Coconut Escape will feature a variety of specialty cocktails, including The SKYY Skinny Colada, Coconut Tea Punch, and Lime in the Coconut. Guests are also promised to see “a top-secret musical act that will bring the festivities to a thundering crescendo,” as says the press release.

Fans can follow the action on Facebook or on Twitter. They can also take part in sweepstakes on Facebook for a chance «to see more».

In February 2012, Casa Rex design consultancy has created a special limited edition packaging design for SKYY Vodka featuring headphones.