Smirnoff believes they will be the popular vodka of choice by consumers at an upcoming event in Las Vegas. On August 12th, the award winning liquor manufacturer will put themselves against the world’s leading brands of vodka in the “The People’s Challenge.”

Smirnoff is sure that their pure ingredients and process make them the best vodka available and is willing to put it to the tastes of consumers to judge this for themselves.

As for now, there is not much info on the event available, and the only thing Smirnoff says is that «The experts say we taste the best but, on August 12th, we want you to compare us against other vodkas and choose for your yourself.»

The TV ad released to support the project showcases workers, who are throwing trophies into a melting tub, as these pieces of metal don’t mean anything really and the only thing that matters is the people’s choice.

Read about the upcoming event at the Facebook site and watch for details as they unfold. Hopefully, there will be more information soon.