Great news for all who’ve been following SBA updates throughout the year. The best brand sensei’s in 2011 have been finally revealed today! Here they are, the absolute champions by total number of votes gained in our year-long project Sensei Brand Award 2011 (SBA’11) — Sprite, Nestle, Google.
22 best-known global brands which perform some mentorship activities in 3 areas— ECO, FUN and MIND—have been included in our unique research represented in a form of expert voting.
Additionally, we have selected the winners in each of 3 categories. You can see the results in a table below.
| No | Overall Winners | By ECO criteria | By MIND criteria | By FUN criteria |
| 1 |  |
 |
 |
 |
| 2 | |
 |
 |
|
| 3 | |
 |
|
 |
This year we are continuing our research of ‘brands that teach’ in a more transparent and engaging fashion. We decided that SBA should become a user-generated ranking, so we could let our readers define which brands they think really bring some positive and sustainable changes in the society.
Follow our fastest brand news, vote for the best favourite brands to help us raise the bar of the new ‘brand as a sensei’.