Stoli Gathers Creatives at ORGNL.TV

To inspire international creative community, Stolichnaya Premium vodka has rolled out an online project at www.ORGNL.TV. The brand has been playing off the idea of ‘being original’ in its previous campaigns including the search for the most original Britains and the spring digital initiative too. This is a hub showcasing the creative process of noted art, music, and fashion experts and offering people to upload their own videos to the website to share their own creativity with others.


Photo: ORGNL.TV, a snapshot, clickable

ORGNL.TV extends the brand’s recent global advertising campaign ‘The Most Original Moments, Deserve The Most Original Vodka.’ As part of the project, musicians RJD2 and Nina Sky will create their own Stoli ORGNL tracks for a free download from the web site starting October.

Other participating creatives include fashion designer Nary Manivong who share with fans the process of creating an original clothing collection; street artist Jeremyville who will create a one-of-a-kind Stoli-inspired painting; and sculptor and installation artist Charlie Becker who will sculpt a work created from Stoli bottles.

«This multi-faceted project offers individuals the opportunity to not only gain insight into the creative process of notable artists but also gives our fans a space in which they can share and explore their own originality,» said Marco Ferrari, Chief Marketing Officer, SPI Group. «This will further reinforce the brand’s new advertising campaign through a more active form of originality.» 

The project is open for individuals of legal drinking age from theU.S.,UK, Greece, Austria, Mexico, Canada, UAE, Lebanon and Australia. They have the chance to upload their own videos till October 29. Stoli will choose six finalists who will be invited to attend a live music, art and fashion show this December in New York City. Three grand prize recipients will collaborate with Nary Manivong, Nina Sky and Jeremyville and present their works at the event.

ORGNL.TV will live throughout 2012, featuring more artists including Benjamin Hollingsworth, Otrera, Big Gigantic, Katie DiCicco and Gretchen Jones.