Svedka Vodka is launching a new marketing campaign on April 16 with the first of two new TV spots featuring the brand’s mascot, Svedka_Grl. The animated Svedka_Grl will walk, wink, strum on a keytar and even take a trip to the moon.

Photo: Svedka_Grl in a new spot

Created by animation houses, BUF and Laundry!, and famed music video director, Melina Matsoukas, the spots will be airing on Bravo, VH1, Comedy Central, FX, Oxygen, E!, among other major cable networks and select movie theaters.

«The spirit of these new TV spots truly captures the essence of Svedka_Grl as her fun, flirtatious self,» says Diana Pawlik, Vice President of Marketing for Svedka Vodka. «The result is colorful, provocative, outrageous, fun and cheeky – all the things the Svedka brand has come to embody since 2007.»

The first spot titled ‘Freak-A-Zoid’ is set to a funky remake of old-school Midnight Star hit, under the same title from original writers Reggie Calloway, Vincent Calloway and William Simmons. In the spot, Svedka_Grl is dancing to the track with lyrics such as “wind me up» and «turn me on» as vivid colors flash across the screen.

The second ad dubbed ‘Cool Places’ shows Svedka_Grl traveling through a pop-art collage comprised of disco balls, cherries, giant speakers, pyramids, and Eifel towers and then she rockets into space under the sound of the remake of the 1980s classic,‘Cool Places,’ by The Sparks.

The commercials already debuted to a select celebrity audience at Svedka Vodka’s second annual Night of a Billion Reality Stars bash in Los Angeles on March 29.

Photo: Svedka_Grl in a new spot