To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.

Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.

Heineken today has announced the launch of its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign is centered on two new films featuring UEFA Champions League legends. The films are showcasing combined artistry of both the UEFA Champions League and Heineken, the world’s leading premium beer brand.