SKYY Vodka, one of the biggest fashion friends in the alcohol drinks world, announced that it has become an official sponsor of upcoming Mercedes-Benz Fashion Week Spring 2013 Collections, which is slated to be hosted in New York City, September 6–13, 2012. The brand, which has a great ‘passion for perfection’ (this message is reflected in its latest campaign), won’t present any clothing collections like Diet Pepsi did earlier this year, but will unveil something more relative—SKYY specialty cocktails, which are inspired by the season’s most prominent fashion trends.
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Following the last year’s successful collaboration with a modern visual artist KAWS on a limited-edition label design, Hennessy has teamed up with famed NYC-based artist Futura for a series of new creations such as a new limited edition bottle and a custom pair of Converse Chuck Taylor All Star sneakers that accompanies the bottle.
This summer, Stella Artois is promoting its cider with a pinch of French atmosphere and reference to one of the most stylish game, bowles. On the Stella Artois UK Facebook page, the brand has kicked off a new sweepstakes, inviting its fans to win a limited edition boules kit (C’est boules. Not bowls) for great night out with friends. The competition, which is open for the UK residents, is running through the end of summer, the submission period closes on August 31.