As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for their consumers ahead of Christmas. The Hendrick’s Gin brand, which is known for its extravagant ‘Monty Python’ style, is inviting its U.S. fans to get into the unique world of miracles and winter tales by visiting The Hendrick’s Enchanted Forest of Curiosities, which was first introduced last year in NYC and now for the first time has arrived in San Francisco for just three days, December 6-8, in SoMa. The exiting venue, which “took the city by (winter) storm with a snow-filled indoor woodland scene brought to life filled with oddities, bizarre performances, and even a West Coast-rarity of a twinkling firefly or two,” will make the next stop in Brooklyn, New York, on December 13-15, spreading the holiday spirit with its cute oddities.
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Aiming to build brand visibility, drive trial and ultimately increase rate of sale in the on and off trade during the busy Christmas sales period, the new ‘Corona Extra Summer’ pop-up beer garden will bring a touch of summer to London’s Southbank extending the ‘sunshine beer’s’ consumer reach while temperatures plummet outside.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.