Buenos Aires-based brand and design specialist Pierini Partners has created a new vibrant package design for Brahma limited edition.
alcohol drinks
Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.
Landor Associates developed new identities for two Molson Coors’ ale brands in the UK—Caffrey’s Irish Ale and Worthington’s family of ales. Both of the brands are launching the new designs, which extend across primary & secondary packaging, glassware, font and visual identity system, in the country today, August 25.