What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury), sneakers (footwear + apparel), bikes (commuter transport means + apparel) and hip bottles (soft drinks + fashion) to name but a few. Following the trend of teaming up for creating something new, SKYY Vodka and Diesel partnered to develop a new product, which is (quite surprisingly) neither jeans nor a cocktail—it is… a new swimsuit capsule collection to be unveiled this week at the beginning of Mercedes-Benz Fashion Week Swim (July 14–18, Miami).
alcohol drinks
After a decade of crafting and development, the new exquisite ABSOLUT ELYX, super premium vodka from ABSOLUT is launched in the global duty free/travel retail market. With its new long-awaited super-premium vodka ABSOLUT ELYX, the brand has explored the depths of its heritage: five centuries of vodka-making tradition in the rich farmlands of Skåne in southern Sweden.
For Beck’s, beer always goes hand in hand with art—this year, Anheuser-Busch InBev’s brand is celebrating the 25th anniversary of its Art Labels project by launching a plethora of themed activities (the recent Beck’s Art Crawl exhibit if one of them) revolving around creativity. In collaboration with Mother London, the brand has started an ambitious three-year initiative dubbed The Green Box Project, celebrating art, independent talents and technology at the same time. Beck’s is offering artists from various creative fields (not only visual) a unique opportunity to get their pieces showcased in the groundbreaking virtual gallery for people to ‘unlock’ them via augmented-reality in “the visually stunning and technically pioneering” Green Boxes designed by Jason Bruges—they will be located across more than 80 countries in major cities of the world including London, Miami, Milan, New York and Rome to name but a few.