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Bacardi Limited Announces Tennis Champion Rafael Nadal as New Global Social Responsibility Ambassador

Bacardi Limited announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador, who now leads the Company’s award-winning responsible drinking campaign, ‘Champions Drink Responsibly.’

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Posted on 03/23/201103/23/2011 NewsSocial Media

Team Italy Wins the 7th Annual 42BELOW Cocktail World Cup

In the most fiercely contested competition in its seven year history, crowd favourites Team Italy won the 2011 42BELOW Cocktail World Cup. The winner of the contest, arranged by the vodka brand which belongs to Bacardi’s portfolio since 2006, was announced on March 18.

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Posted on 03/22/201103/22/2011 News

SABMiller Invests in the Future of African Journalism

SABMiller announced that in 2011 it will become a co-sponsor of the David Astor Journalism Awards Trust, the UK based charity which aims to promote, strengthen and support independent journalism in Africa.

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Posted on 03/22/201103/22/2011 News

Jim Beam Partners with 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts

Jim Beam announced the first-of-its-kind ‘Live Music Series’—a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series.

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Posted on 03/21/201103/21/2011 News

Exciting Blend of Music and Beer—BeerTender Touch Edition

As part of its long-time partnership with Heineken Company, The Brand Union has introduced the Beertender Touch Edition: High-tech beer machine featuring 2 built-in speakers, a backlit touch keyboard, I-Pod dock, a jack outlet to connect an mp3 or mp4, and a remote control.

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Posted on 03/18/201103/18/2011 Case Studies

Jameson Irish Whiskey Celebrates St. Patrick’s Day with Global Party

Jameson Irish Whiskey celebrated St. Patrick’s Day on March 17 with a variety online and offline events. The latter included a global party that was broadcast online. The party took place in 18 different locations across the world, including Dublin, Sofia, Johannesburg, London, Montreal, Berlin, and Astana and featured video streaming from the key venues.

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Posted on 03/18/201103/19/2011 News

Smirnoff to Bring ‘Ocean of White’ Dance and Music Show to London in Summer 2011

Smirnoff team never get tired of enriching the nightlife experience and continues its work on the Sensation project—series of dance and music phenomena that initially took the world by storm in 2000 in Amsterdam. So, the good news is, this year Sensation is coming to the capital of UK and will hit London’s 02 Arena on August 13.

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Posted on 03/18/201103/18/2011 News

Euro RSCG and Carlsberg Drive Rugby Rampage

To kick off the Hong Kong Rugby Sevens, official beer sponsor Carlsberg and Euro RSCG Hong Kong have created an interactive online game, available at the campaign mini-site, aimed at driving buzz around the event.

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Posted on 03/17/201103/17/2011 NewsSocial Media

Bombay Sapphire 2010 Design Discovery Award Exhibition to Open in Australia

Bombay Sapphire has announced that starting from March 21 and through April 3 it will hold 2010 Design Discovery Award exhibition with finalist designs to be displayed at Westfield Bondi Junction in Sydney, Australia.

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Posted on 03/14/201103/15/2011 News

Jameson Launches New Signature Selection Twin Pack Exclusively in Travel Retail

Jameson, the world’s leading Irish Whiskey, has launched a new Signature Selection twin pack exclusively to travel retail consumers that contains one bottle of Jameson (50cl), and one bottle of Jameson Signature Reserve (50cl).

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Posted on 03/11/201103/11/2011 News

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