On November 15, The Macallan® and Lalique set a record for a bottle of whisky sold at auction and all of the proceeds will go to charity: water. Coveted by bidders around the world, The Macallan® 64 Year Old in Lalique: Cire Perdue sold for $460,000 in a lively auction at Sotheby’s in New York City. This sale represents the most unique collaboration to date between The Macallan® and Lalique, with 100 percent of the proceeds benefitting charity: water, an organization that provides access to clean, safe drinking water to people in developing nations.
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Jim Beam has launched an extensive advertising campaign dubbed “8 Years Changes Everything” to highlight the product’s eight-year aging process. The nationwide marketing push includes the Beamfire Sweepstakes (allowing consumers to throw any used item into a virtual bonfire to celebrate the process of their personality maturing), a range of advertisements, and Jim Beam Black® Double Aged Bourbon’s revamped packaging.
These days, November 16 through 20, Absolut Glimmer, a recently unveiled vodka is sponsoring an unprecendented event throughout the major social media popular with Latin Americans.
The show dubbed Escreva com a Luz (‘Light Writing’) runs on Twitter and Facebook every night from 9 till 10 pm. The contest organizers encourage all the consumers to come up with the right words for the light writing.
Bacardi is launching an innovative, interactive Facebook app that creates, for the first time, one central portal that gives users the ability to organise and share their social life. The Bacardi «Mix-Together» app is a fully functional calendar designed to help organise events and offers the chance to earn «social points» in a variety of ways including through creating events and having invites accepted.
BUSHMILLS Irish Whiskey unveiled new premium packaging for its 10, 16 and 21 Year Old Single Malts which is guaranteed to drive awareness of the multi-award winning Irish Whiskies.
The bold new packaging redesigned by London-based Bloom looks set to bring the BUSHMILLS range of Single Malt Irish Whiskies to the attention of a wider audience, at a time when Irish Whiskey is outperforming all other International spirits categories.