BUSHMILLS Irish Whiskey unveiled new premium packaging for its 10, 16 and 21 Year Old Single Malts which is guaranteed to drive awareness of the multi-award winning Irish Whiskies.

The bold new packaging redesigned by London-based Bloom looks set to bring the BUSHMILLS range of Single Malt Irish Whiskies to the attention of a wider audience, at a time when Irish Whiskey is outperforming all other International spirits categories.

The new packaging features striking imagery of the Old Bushmills Distillery, embossing of the 1608 original licence to distil date and a prominent display of the trademark BUSHMILLS Pot Still—features which are testament to the heritage, authenticity and quality of the entire range of BUSHMILLS Single Malt Irish Whiskies.

In March this year, the BUSHMILLS 10, 16 and 21 Year Old Single Malt Irish Whiskies all won gold medals at the San Francisco World Spirits Competition, while, in February, BUSHMILLS 21 Year Old Single Malt was also named the World’s Best Irish Single Malt Whiskey at the prestigious World Whiskies Awards in London.

BUSHMILLS Global Brand Director, Sam Reader, said, «Irish Whiskey is outperforming the market growing at 7% year on year, faster than any other International spirits category¹. This is a great opportunity for both BUSHMILLS and the trade to drive sales of Single Malt Irish Whiskies in a growing and competitive market.»

The new packaging is available now in global travel and key Bushmills markets.