Brand design and innovation company Seymourpowell has unveiled results of its recent collaboration with the Carlsberg Group to create a bottle and brand identity for the global launch of Seth & Riley’s Garage Hard Lemon Drink, a bitter-sweet taste drink with an ABV of 4.6 per cent.
alcohol drinks
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s «Legendary» ethos of creative thinking and living life to the fullest.
Following in the footsteps of Heineken with its Sub, Stella Artois has presented the home system for best-in-class in-home draft experience called PerfectDraft in the USA after a rather silent debut in Europe. The piece allows all beer affectionados to enjoy premium Belgium lager in the comfort of their homes. Stella Artois says the launch of the countertop draft system across the USA will help the brand “elevate the home-bar experience around the globe.”
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”