Crowd project of the week: PureShape

Crowd project of this week is PureShape by Moonimal. It is a minimalist mousepad dedicated to Apple Magic […]

Apple tops the Forbes list of the most valuable companies in 2015

The annual ranking of the most valuable brands has been recently revealed by the business publication Forbes. Apple ($145.3 billion), Microsoft ($69.3 billion), Google ($65.6 billion), Coca-Cola ($56 billion) and IBM ($49.8 billion) are the top five on the list.

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Challenging times for challenger brands

Since Adam Morgan wrote about how and why Avis was taking bites out of Hertz, the pages of […]

Brand Finance announces the most valuable, powerful and fastest growing brands of 2015

The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.

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There’s no ‘i’ in Apple

Since the big reveal of the Apple Watch last month, there has been some speculation on why the long-anticipated product ditched Apple’s famous ‘i’ prefix. We were expecting the ‘iWatch,’ but what we got was the Apple Watch—or rather, the Apple logo, followed simply by the word ‘Watch’.

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Apple previews NFC-enabled mobile payment system Pay in the U.S.

Yesterday, at a long-awaited press event at Cupertino, Apple unveiled three new products, two iPhones of the sixth edition and a smart Watch, as well as a revolutionary service of mobile payments Apple Pay.

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New iPhone 6 reported to offer NFC-enabled payment system developed with Visa, MasterCard, and AmEx

According to Bloomberg’s anonymous source, Apple is expected to present a radically new mobile payments system in-built in a new iPhone 6 at the press event on September 9th. The system has been reportedly developed in collaboration with three world’s leading credit card companies Visa, MasterCard, and American Express. The terms of this collaboration are not disclosed.

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Apple’s new video advert for iPhone 5S focuses on professionals of all trades

Apple is continuing its video series “You’re More Powerful Than You Think” with a new spot that illustrates how iOS apps help various professionals do their job better. The 1-minute “Dreams” spot is promoting the iPhone 5S by demonstrating how handy it might be in work.

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Apple explores how iPhone 5s can power parenting

Apple has released a new spot that revolves around parenting love and illustrates how iPhone can be used in connecting with kids and getting engaged into their development. The 1-minute spot, created in-house, features the use of a variety of kids-focused apps and applications for adult consumers that help parents be better moms and dads.

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Dulux simplifies the job of interior decorators with a color matching app

Dulux Australia is presenting its new Colour App, designed by Isobar, that helps interior decorators and amateurs alike to match colors easier. To promote the application, the paint manufacturer is airing a spot by Clemenger BBDO that reveals the playful nature of colors along with some great ways to use it.

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