“Touching stories” is a series of super-interactive films, developed specifically for iPad. The free application, which can be found in the iTunes store, features four live-action episodes by 5 directors from the Tool of North America production company and provides a viewer with a unique opportunity to choose how the plot will be evolving.
No doubt, Apple’s apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and «tablet» advertising. The «smart» future gets closer—you may receive comprehensive information in one intergated brand campaign, while using the application on your iPhone, iPad or iPod touch. What could be more convenient for both users and brand owners?
Recently Apple posted iPad sales of 2 million+ since its launch. The iPad can send emails, draw pictures, play games, and is an electronic reader. With more and more apps available, it’s blurred the lines between smart phones and tablets and computers, a view that is sure to become more blurred with Applie’s introduction of the iPhone 4G, that introduces more than 100 new features. Competitors are not been waiting to see how things shake out.
By David Brier
Apple confirmed that it sold two million of the touch-screen tablets in the US within 60 days of its April 3 release. To put that into perspective, it took Apple 74 days to sell ONE million iPhones — a milestone that iPad managed in its first 28 days on sale while the original iPod took around 23 months to reach that milestone.