Tom Shuttleworth was appointed as Director of pi pop, pi global’s in-store branding unit. pi pop is dedicated to ensuring that the visual expression and experience of the brand at purchase decision point, is optimized, with pack design and in-store theatre fully harmonized in one, powerful, holistic brand presence. Together with full prototyping services and global manufacturing capabilities, pi pop, working closely with pi’s other branding units, delivers seamless branding strategy, creation and management of in-store environments, providing real-world solutions focused on advantageously connecting our clients’ brands to consumers.
appointments & departures
R/GA and Crispin Porter Bogusky alum to lead social media strategy
Co Collective announces the hire of Conrad Lisco as Head of Community Experience, effective April 4. He departs from R/GA. Lisco’s background includes expertise in traditional marketing, mobile and social media. At Co, Lisco will be responsible for helping clients craft the strategy and structure around social media. He will report to co-CEOs Ty Montague and Rosemarie Ryan.