To inspire international creative community, Stolichnaya Premium vodka has rolled out an online project at www.ORGNL.TV. The brand has been playing off the idea of ‘being original’ in its previous campaigns including the search for the most original Britains and the spring digital initiative too. This is a hub showcasing the creative process of noted art, music, and fashion experts and offering people to upload their own videos to the website to share their own creativity with others.
art project
Smirnoff, which excited the globe with party-swapping initiatives as part of the Smirnoff Nightlife Exchange Project for two consecutive years (2010 and 2011), comes back with an international 6-month project, which is also designed to pat tribute to the best in the world’s nightlife cultures. The world’s No.1 vodka brand initiated Smirnoff Midnight Circus, “a global tour celebrating unique nightlife experiences in more than 25 cities.” It won’t be a traditional circus (no clowns, magicians, acrobats and animals), but a new kind of world uniting entrainment, a hilarious spectacle with modern performances.