On March 20, Champagne House Perrier-Jouët celebrated its bicentenary with the unveiling of Bi—Centenaire—the very first Living Legacy champagne designed to be passed on to future generations.
art project
HUGO launches the most urban art inspired challenge called ‘Berlin Stencil Art’ as part of its popular HUGO Create project—this time, the brand it making it real huge and invites its creative fans to participate for a chance to win a trip to the capital of Germany and collaborate with legendary urban artists, plus win some good money.
Intel Corporation opens the doors to a unique exhibition in London that explores the relationship between art and technology. Bringing to life the inspiration behind Intel’s Visual Life campaign, ‘Remastered: A Visibly Smart Production from Intel’ brings the art and technology world together in a fusion of classic art and boundary-pushing technology.
Last year, illy encouraged students and alumni of the School of Visual Arts (SVA) in New York present their own vision on Big Apple through photography in the AuthentiCity competition. In October, 2010 the main prize $10,000 in cash was awarded to Igor Aronov, who was selected out of five finalists for his bespoke impressionism-inspired series ‘Reflection of the City.’ The coffee brand is now returning with the second installment of the project, which attracted over two hundred photographers in its first year, and inviting aspiring visual artists to explore the nature of the city with their cameras again and unlock its secrets in their stills.
Nissan Juke continues to reach its audience, technically savvy young people living in urban areas, using all forms of the modern art. Last week we announced the musical campaign sponsored by the car model on European TV, and today we’ve got a news on another art project. This time Nissan Juke employs contemporary up-and-coming artists to create their visions of the car’s potential.
Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique collaboration are unveiled on the brand’s Facebook page, with two of them even appearing in magazine print ads (a lady wearing a summer hat/fruit gum and a picture of a giant octopus seizing a ship in the sea/mint gum).
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.