As part of its recently launched Film Workshop in Los Angeles, Levi’s teamed up with Juxtapoz Magazine to release an absolutely lovely April 2011 special issue dedicated to the current MOCA Art in the Streets exhibition running April 17—August 8 at The Geffen Contemporary. The brand also launched a series of 10 special truck jackets featuring works by celebrated contemporary artists, which works are exhibited at the display, with all the proceeds from the sale of the line to benefit MOCA and its community programs.
art project
Johanna Basford, a designer who uses black ink to create breath-taking images, is teaming up with Mercedes-owned smart to cover the whole body of the electric car in phantasmagoric drawings and put the car on display to Londoners.
However, the project entitled ‘TwitterPicture’ is much more than just creative collaboration between the automaker and the artist. This initiative puts crowd-sourcing strategy to work using the power of social media, namely Twitter.
Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops, Print (San Francisco) and Photo (New York), which were open in August and October correspondingly, providing creative Americans with an opportunity to develop their new pieces under supervision of industry experts. With the winter break being over now, Levi’s is announcing a follow-up of the successful handicraft-themed series and is opening its new Film Workshop in LA on April 17 to be running through August 8.
As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.
Being a long-time supporter of various art projects, Converse comes out as a global sponsor of the LIVE digital design tournament 2010-2011 by Cut&Paste. The brand is once again inviting artists, designers, illustrators, and creatives in the disciplines of 2D, 3D, and Motion Design to compete in creating bespoke digital animation pieces as fast as only professionals can.