On Wednesday Google announced the fourth annual round of its ‘Doodle 4 Google’ project. This is a drawing contest which provides K-12 students with the opportunity to win a $15,000 scholarship and a $25,000 technology grant for their school. The task for the students is to create their own version of Google page that corresponds the theme of competition using a plethora of drawing tools.
art project
Frito-Lay North America’s Lay’s and Doritos launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The overall winner of the creative competition will be chosen in part by consumer voting.
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.
Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports.
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.