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Porsche Became Enraged over Nissan’s Anti-German Campaign

Nissan has launched a new guerilla activity revolving around the World Cup victories and auto-manufacturers’ fails. In the new campaign the Japanese brand is attacking its rivals on the sport-car market, Audi, BMW and Porsche with a range of billboards featuring a very unpleasant image (for these brands) with quite offensive straplines.

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Posted on 07/06/201007/06/2010 News

Audi Writes ‘Efficient’ Film Descriptions

Audi Canada shortens descriptions of popular movies to less than 140 characters (as a Twitter entry) in the Efficient Films campaign to promote its new 2010 Audi A3 TDI model. The idea is revolving around efficiency of the new vehicle, which needs less fuel (6.7 L/100 km city roads and 4.6 L/100 km highway) than other cars.

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Posted on 05/13/201005/13/2010 NewsSocial Media

Audi Announces ‘The Tony Stark Innovation Challenge’

In celebration of the world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called «The Tony Stark Innovation Challenge» in support of its prominent presence in the film.

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Posted on 04/28/201004/29/2010 NewsSocial Media

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