GLOBAL POINT New York recently conducted a complex digital-campaign to increase customer awareness of Ferrari USA and their annual Ferrari 458 Challenge racing event. The project was part of a contract between GPNY and Ferrari USA.
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To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM programme. Targeting existing MINI customers and fans, it will offer their followers the chance to wave from a specially designed MINI ‘Royal Balcony’.