IBM has teamed with American Honda Motor Co., Inc. and Pacific Gas and Electric Company (PG&E) to develop a new pilot project that will allow communication between electric vehicles (EVs) and the power grid.
auto
The Harley-Davidson brand, which has been associated rather with male brutality than female charm, is launching an initiative dedicated to women. The motorbike manufacturer is inviting us to get a deeper insight into the world of female bikers by reading real stories submitted to the Buzz Wall by women from all around the world, who are telling their riding stories.
Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.
MINI United time is here again. The international Community growing up around the British premium small car brand is set to come together for the fourth running of a very special open-air festival May 11–13, 2012. Lying in wait for the MINI United 2012 crowd at the Circuit Paul Ricard in Le Castellet, France—which played host to Formula One races over several decades—alongside the popular Community activities will be a top-class line-up featuring live music acts, motor sport and lifestyle action.
Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.