Chevrolet has got ready for the Super Bowl and launched an app for its fans. The Chevy Game Time app for Android and iPhone presents trivia questions and polls about what’s happening during the broadcast.
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Not only BMW signs American artists to create miniatures of its race cars, the automaker rolls out a nationwide advertising campaign on Saturday, January 14, which is aimed to emphasize its image as ‘the ultimate driving machine’. The campaign supports the introduction of BWS’S 14 new models in the United States this year.
Honda taking its ‘personalization’ theme used in the ‘To Each Their Own’ US marketing push even further by launching a new campaign entitled Your Honda, Your Way in the UK, providing consumers with an opportunity to choose a set of right Honda offers such as extended guarantee or an insurance contribution to name a few. To support the initiative, the brand has teamed up with Swizzels Matlow, the makers of Love Hearts, and released a poster that is playing up the retro vibe and informs about the offers in a sweet way. The heart cake images, which can revoke warm and positive emotions in just every person, will get featured in all Honda Marketing activities in the first quarter of 2012.
Earlier this year, Honda Civic proved that it’s good for everyone, even the most weird creatures and personalities (including zombies and woodsmen) as part of the ‘To Each Their Own’ campaign. Now, the auto brand is targeting digital savvy consumers with the interactive ‘Off the Grid’ film which takes viewers into a 360 degree photographed environment and offers them to explore the virtual space following the Google Street View-like red line (which works almost like a white rabbit).