Volkswagen celebrates 35 years of its iconic Golf GTI transforming anniversary edition model into a ‘time machine’. Golf GTI is VW’s much loved model and to mark the significant milestone, Volkswagen has rolled out a special online campaign created by DDB UK.
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Ford Motor Company has teamed up with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automaker is intended to continue its efforts on smarter environmental decisions and the green lifestyle website will help inspiring people to go ‘greener’ through film, design, art, transportation and culture.
Mercedes-Benz, an automaker that celebrates its 125 anniversary this year, has launched a new ad campaign in the United Kingdom. The four-week campaign created by Abbot Mead Vickers BBDO is aiming to reach youth audience. It features a fictional character called Marie who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Google Maps’ Streetview.
Personality tests aimed at figuring out one’s way of thinking will never be out of fashion. Building on the success of such questionnaires, Hyundai has launched a new global campaign New Thinkers Index on online platform to provide visitors with a chance to explore the notable thinkers’ outlooks (ones of actors, musicians, outstanding athletes and other notable people), read articles and watch a series of short 4-minute videos revolving around the think theme and take a test online to figure out how well they do in eight major areas of thinking ranging from natural and interpersonal to music and visual.
Some automobile brands work hard developing new groundbreaking concepts and presenting innovative models, and some brands look back into the past and source inspiration from its rich heritage to appeal to more consumers. Volkswagen has launched a new campaign entitled VW Fanwagen in the Netherlands, blending a modern social media twist with a retro vibe. The new promotion, developed by Dutch agency Achtung, has been launched on Facebook—the brand is offering its fans an opportunity to built ‘the most social car ever’ and promises to give it to one lucky participant.