Nissan Juke continues to reach its audience, technically savvy young people living in urban areas, using all forms of the modern art. Last week we announced the musical campaign sponsored by the car model on European TV, and today we’ve got a news on another art project. This time Nissan Juke employs contemporary up-and-coming artists to create their visions of the car’s potential.
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“In today already walks tomorrow,” once wrote Friedrich von Schiller. This became the idea behind the new Future Perfect Art Contest initiated by the Beautiful/Decay label, “a printed book series and apparel line with a focus on experimental, grotesque, and groundbreaking art,” and sponsored by Toyota Prius. The brands are encouraging creative minds to share their visions of tomorrow though graphics (entrants can use any medium for unveiling their concepts), with the best works to be featured in the upcoming Beautiful/Decay book .
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i—Born Electric,” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.